Ask me anything about how to profitably turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance—NOT through guilt and shame, not even only through corporate giving—but by creating and marketing stuff people WANT to buy. Social entrepreneurship—using business to fix these sorts of problems—is where green business was 20 years ago. It's still at the ground floor and poised to take off as customers start to demand it. Get going with it before it becomes a have-to. Not only do you get the early-mover advantage, you also get to do profitable work that makes you feel happy and proud. And the good news is in most cases, you can do this easily. Often, you can even get going just by thinking differently about your existing products and services.
My name is Shel Horowitz, and I've been in both the marketing and activist worlds for decades. As the primary author of Guerrilla Marketing to Heal the World and international speaker/TEDx Talker. I've been consulting, writing, and speaking on social entrepreneurship since the 1980s. I'll be your guide on this exciting journey.
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